Supporter Journey
Understanding and optimizing the complete supporter experience from discovery to advocacy
The Supporter Journey
The supporter journey encompasses every interaction a fan has with your Rally Tiles campaign, from initial discovery to becoming a loyal advocate. Understanding this journey helps you create better experiences and build stronger community engagement.
Discovery
First contact with your campaign through social media, word of mouth, or direct links.
Engagement
Active participation through views, clicks, comments, and social sharing.
Support
Financial contribution through sponsorship purchases or donations.
Advocacy
Becoming a champion who promotes your campaign to others.
Detailed Journey Stages
1Discovery & Awareness
The moment a potential supporter first learns about your campaign. This could happen through:
Social Media
- • Instagram posts and stories
- • Twitter/X campaign updates
- • Facebook community shares
- • TikTok viral content
Direct Outreach
- • Email campaigns
- • Text message invites
- • Personal recommendations
- • Team announcements
Organic Discovery
- • Search engine results
- • Rally Tiles featured campaigns
- • Community forums
- • Word of mouth
2Initial Engagement
The supporter visits your campaign page and begins exploring. Key engagement indicators:
Positive Signals
- Time spent on campaign page (>30 seconds)
- Scrolling through sponsorship board
- Clicking on sponsor content
- Reading campaign description
Engagement Actions
- Sharing campaign with friends
- Leaving comments or reactions
- Following campaign updates
- Joining campaign community
3Consideration & Decision
The supporter evaluates whether to make a financial contribution. Factors that influence this decision:
Decision Factors
- • Connection to the team/cause
- • Trust in campaign organizers
- • Clarity of campaign goals
- • Social proof from other supporters
- • Perceived value of sponsorship
- • Available sponsorship options
Common Hesitations
- • Uncertainty about campaign legitimacy
- • Unclear how funds will be used
- • Price point concerns
- • Limited payment options
- • Lack of recognition/benefits
- • No social proof
4Support & Purchase
The supporter decides to make a contribution. The purchase experience should be:
Simple
- • Clear pricing options
- • Easy selection process
- • Minimal required information
- • One-click purchasing
Secure
- • SSL encryption
- • Trusted payment methods
- • Privacy protection
- • Fraud prevention
Satisfying
- • Immediate confirmation
- • Clear receipt/record
- • Thank you message
- • Next steps explained
Critical Touchpoints
Campaign Landing Page
Your most important touchpoint - where supporters form their first impression.
- • Clear, compelling headline
- • Professional team photos
- • Specific funding goals
- • Social proof and testimonials
- • Easy-to-find sponsor options
Sponsorship Board
Interactive display showing current sponsors and available slots.
- • Visual appeal and organization
- • Clear pricing display
- • Available vs occupied slots
- • Sponsor logo quality
- • Mobile responsiveness
Post-Purchase Experience
Immediate (0-5 minutes)
- • Purchase confirmation
- • Email receipt
- • Thank you message
- • Social sharing prompt
Short-term (1-7 days)
- • Sponsor content goes live
- • Performance updates
- • Community welcome
- • Progress notifications
Long-term (1+ weeks)
- • Campaign updates
- • Impact reports
- • Future opportunity invites
- • Community engagement
Journey Optimization Best Practices
Do's
- Map out every touchpoint in your supporter's journey
- Personalize communications based on supporter behavior
- Create emotional connections through storytelling
- Provide multiple ways for supporters to engage
- Regularly analyze and optimize based on data
- Celebrate and recognize all supporters publicly
Don'ts
- Overwhelm supporters with too many communications
- Make the sponsorship process complicated or confusing
- Ignore supporter feedback or suggestions
- Take supporters for granted after their first contribution
- Focus only on monetary contributions
- Use generic, impersonal communications
Optimize Your Supporter Journey
Use these tools and resources to analyze and improve your supporter experience.