Social Media & Sharing
Amplify your Rally Tiles campaigns through strategic social media engagement and sharing
Social Media Strategy Overview
Social media is crucial for Rally Tiles campaign success. It drives discovery, builds community, and encourages sponsor participation. A well-executed social strategy can increase campaign visibility by 300% and boost sponsorship revenue by up to 150%.
Community Building
Create engaged communities around your campaigns that generate organic support.
Viral Growth
Leverage viral content and sharing mechanics to reach exponentially larger audiences.
Sponsor Value
Provide additional value to sponsors through social media exposure and engagement.
Platform-Specific Strategies
Content Types
- • Behind-the-scenes stories
- • Sponsor spotlight posts
- • Team action shots
- • Interactive polls and Q&As
Best Practices
- • Use relevant hashtags (#rallytiles)
- • Post during peak engagement hours
- • Create visually appealing content
- • Engage with comments quickly
Twitter/X
Content Types
- • Real-time campaign updates
- • Quick sponsor thank-yous
- • Live-tweeting events
- • Trending topic participation
Best Practices
- • Keep tweets concise and engaging
- • Use trending hashtags strategically
- • Retweet and reply to build community
- • Share rally tiles board screenshots
TikTok
Content Types
- • Creative campaign reveals
- • Team personality content
- • Sponsor appreciation videos
- • Trending challenge participation
Best Practices
- • Follow trending audio and effects
- • Keep videos under 60 seconds
- • Use captions for accessibility
- • Post consistently for algorithm
Content Types
- • Detailed campaign stories
- • Community group posts
- • Event promotion
- • Live streaming updates
Best Practices
- • Create Facebook events for campaigns
- • Use Facebook groups for community
- • Share longer-form content
- • Utilize Facebook ads for reach
Content Creation Strategy
Visual Content Templates
Video Content Ideas
- Team Introduction: Quick intro video featuring team members and campaign goals
- Sponsor Thank You: Personalized video messages to new sponsors
- Behind the Scenes: Practice footage, team bonding, preparation
- Time-lapse: Rally Tiles board filling up over time
Content Calendar Template
Crisis Management & Best Practices
Crisis Response Plan
Step 1: Assess the Situation
Determine severity and potential impact on campaign and sponsors.
Step 2: Pause Automation
Immediately halt scheduled posts to avoid inappropriate messaging.
Step 3: Communicate Internally
Notify team and key sponsors before public response.
Step 4: Respond Appropriately
Address the issue transparently and take corrective action.
Social Media Guidelines
- Always maintain professionalism in all interactions
- Respect sponsor brands and avoid controversial topics
- Verify information before sharing or commenting
- Use appropriate language for your audience
- Credit sources and respect intellectual property
- Monitor comments and respond to concerns promptly
Boost Your Social Media Presence
Use Rally Tiles' built-in social tools and integrations to amplify your campaigns.